01
Discovery Call
A 30-minute conversation about your business and what is hard right now. We tell you honestly whether we're a fit.
The process.
How we work.
From first call to a business you can run on numbers you trust.
02
Performance Diagnostic
Within 14 days of signing, we run a working session that goes into the details of your business. We look at where money is made and lost, find the areas that need the closest look, and agree on the few KPIs you'll track daily for the next quarter. You leave with a plan, not a report.
03
Build
We connect your storefront, ad platforms, fulfillment, inventory, and cost sources, match every revenue line to the costs that produced it (landed cost, freight, fulfillment, fees, and marketing spend), and build a tool around your biggest problem. Your first tool is live within 30 days of data access. While we build it, we build out the other views of your portal in parallel, starting with a business overview, so you see the whole business and not just your first problem. Where it fits, your first tool is a decision model: an automated business tool, built on your one source of truth, that suggests the next move from your historical data and the assumptions you enter.
04
Review and decide
Every quarter we walk through what is driving your business and adjust the KPIs based on how your business is performing and trending. Between quarters, your embedded FP&A partner checks in on how the business is tracking and flags what needs attention, and you bring what's changing on your end. Your first Quarterly Performance Review comes about 90 days in.
Onboarding and the build phase
Most brands arrive with a folder of spreadsheets. Before anything connects, we work out which of those reports have to feed your portal, and we clean up and automate those first. You get them back early, so there is relief in the first month rather than at the end of the build.
You keep running on them while we connect your systems. Once the portal is tested against your numbers, it takes over the reporting. The workbooks that stay are the ones where you enter information no system holds, and those feed the portal directly.
Once you are in steady state
After the portal is live and validated, there is usually other reporting still living in Excel that never needed to be in the portal. That is when we can take it on: scoped as its own piece of work, quoted on size, and yours when it is delivered.
We don't take on spreadsheet work on its own. Excel cleanup is part of getting you into the portal, and an option once you are there.
Pricing depends on the size of the project. We scope it first, then quote it.
Inside the Quarterly Performance Review
The QPR is the heartbeat of every Frontline partnership: the same disciplined 75 minutes, every quarter, for every client.
The Numbers
10 minWe open with last quarter's KPIs against the targets we set.
What Moved and Why
20 minWe dig into the drivers behind the results: products, channels, margins, and marketing efficiency.
The Improvement
15 minWe discuss the areas of the business that need attention. Frontline will bring their suggestions, you are expected to do the same.
The Adjustment
15 minWe adjust the KPIs we track based on how your business is performing and trending, and set the targets we'll measure against.
Commitments
10 minWho does what before we meet again, in writing, with owners.
Questions
5 minAnything on your mind, on or off the agenda.
Within 48 hours you receive a one-page recap: the decisions made, your recalibrated KPIs and targets, and who owns what.
Between quarters
What's a Performance Huddle?
A Performance Huddle isn't a status update. It's a working session. We look at how the business has performed since we last talked, flag anything raising concern, and check in on the KPIs we're watching this quarter. You tell us what's changed on your end. That two-way context is what turns a dashboard into strategic advice.
Let's see if Frontline is a fit.
A Discovery Call is a 30-minute conversation about your business. It's a conversation, not a sales pitch, and if we're not the right fit, we'll say so.