The centralized operating system for active lifestyle brands.
Frontline Performance Analytics is the centralized analytics system for active lifestyle brands — apparel, supplements, equipment, accessories, and the categories around them.
We bring fragmented data and reporting into one place — unifying ecommerce, advertising, email, subscriptions, finance, and operations into a single source of truth leadership can run the business from.
The result: clarity on what's driving performance, what's quietly draining it, and where to scale with confidence.
Built by a systems thinker who lives the mission.
I grew up chasing a scoreboard — first as a collegiate baseball player, now as someone who trains for endurance races. The same principle shows up everywhere: what gets measured gets improved. Athletes track reps, weight, recovery, and pace. Businesses should run on numbers with that same discipline.
I've spent my career building systems across finance, analytics, and data infrastructure — designing the foundations, KPIs, and reporting that help leadership teams make decisions across finance, operations, supply chain, and marketing.
I built Frontline Performance Analytics because the founders behind active lifestyle brands deserve a partner who shares their values — and who can bring serious analytical firepower to the center of the business.
Three things, done deeply.
The principles behind every engagement — what we build, how we measure it, and how we stay close to the business.
One unified foundation.
We bring fragmented data — ecommerce, ads, email, subscriptions, finance, operations — into a single source of truth, so the business runs on one set of numbers.
KPIs that drive decisions.
Reporting only matters if it shapes what leadership actually does. We design the metrics and views that translate directly into pricing, margin, growth, and operational moves.
Embedded strategic interpretation.
Tools alone don't move a business. We stay close — interpreting what the data is saying and translating it into the calls worth making next.
Tools and guidance.
Most software companies provide tools. Most consultants provide advice. We provide both — the infrastructure to see what's happening across the business, and the guidance to decide what to do next.
You're not buying a deliverable. You're getting a system you can run the business from — and someone close enough to interpret what it's telling you.