A performance system for the brands building health and fitness.
Frontline Performance Analytics is a finance and analytics partner built specifically for health and fitness brands — apparel, supplements, equipment, accessories, and the gyms behind them.
We turn fragmented financial data into a clear performance system: unit economics that actually reflect how the business runs, dashboards your team will open every Monday, and a weekly operating cadence that connects daily decisions to real outcomes — profit, efficiency, and growth.
The work isn't accounting and it isn't FP&A. It's performance intelligence — built so operators can see exactly what's working, what's wasting money, and where to scale with confidence.
Built by someone who lives the mission.
I grew up chasing a scoreboard — first as a collegiate baseball player, now as someone who trains for endurance races. Health and fitness isn't an industry I picked. It's embedded in my core values.
I've spent my career in corporate finance roles building reporting tools, dashboards, and systems that help stakeholders operate and drive profitable decisions across finance, operations, supply chain, and marketing.
I built Frontline Performance Analytics because the founders behind brands like yours deserve a partner who genuinely shares their values — one who can also provide serious financial and analytical insights to the frontline of your business.
Three things, done deeply.
I'm not trying to be a full-service agency. I focus on the three areas where I've seen finance and analytics move the needle hardest for product brands.
Profit you can act on.
Most brands track revenue and hope. We pull margin apart by product, channel, and customer so every line on the P&L points to a decision — price, cut, double down, or fix.
A weekly operating rhythm.
Dashboards only matter if you actually open them. We install a KPI cadence — what to review, when, and what to do about it — so the numbers shape next week's decisions, not last quarter's report.
Train alongside you.
I don't drop a deck and disappear. Like a coach in the gym, I'm in the reps with you — interpreting the data, pressure-testing the calls, and helping you build the discipline that compounds.
A partner, not a vendor.
Accountants tell you what happened. FP&A teams build forecasts. I do something different — I translate financial reality into the operating decisions you make on Monday morning, then stay close enough to see whether they actually worked.
You're not buying a deliverable. You're getting a teammate who's read your numbers more carefully than anyone else in the room, and who's invested in the same outcome you are.