Every dollar in and every dollar out, for active lifestyle brands.
Frontline Performance Analytics is the centralized analytics system for active lifestyle brands — apparel, supplements, equipment, accessories, and the categories around them.
We bring fragmented data and reporting into one place — unifying ecommerce, advertising, email, subscriptions, finance, and operations into a single source of truth leadership can run the business from.
The result: clarity on what's driving performance, what's quietly draining it, and where to scale with confidence.
Jon Hansen, founder.
Why active lifestyle brands
I'm a former college athlete who has maintained a disciplined lifestyle. I train most days of the week, I eat well, I care about the products I put in and on my body — living attentively is simply how I take care of myself. The brands Frontline serves make the products that support my preferred way of living, which means I don't just analyze this industry. I'm its consumer.
What I do
Professionally, I've spent my career close to the decision. I've worked directly alongside senior executives and C-suite leaders, helping them evaluate how the business is actually performing, understand what's driving the results, and decide what to do next. My specialty is the space between the plan and the actuals — identifying the key drivers and inputs that explain why results landed where they did, so the next quarter's decisions are supported by evidence.
Why Frontline exists
Too many good businesses still run on instinct — decisions justified by feel, instead of by what the numbers suggest. Frontline exists to give operators a better option: one view of every dollar in and every dollar out, and a partner who holds them accountable to the goals they set out for their business. Data becomes answers. Answers become better decisions. Better decisions make a better business. That's the whole idea — and I get to build it at the intersection of the two things I care about most.
Three things, done deeply.
The principles behind every engagement — what we build, how we measure it, and how we stay close to the business.
One unified foundation.
We bring fragmented data — ecommerce, ads, subscriptions, finance, operations — into a single source of truth, so the business runs on one set of numbers.
KPIs that drive decisions.
Reporting only matters if it shapes what leadership actually does. We design the metrics and views that translate directly into pricing, margin, growth, and operational moves.
Embedded strategic interpretation.
Tools alone don't move a business. We stay close — interpreting what the data is saying and translating it into the calls worth making next.
Tools and guidance.
Most software companies provide tools. Most consultants provide advice. We provide both — the infrastructure to see what's happening across the business, and the guidance to decide what to do next.
You're not buying a deliverable. You're getting a system you can run the business from — and someone close enough to interpret what it's telling you.
We're not bookkeepers, we're not a dashboard shop, and we're not a fractional CFO. We're the partner who connects every dollar in to every dollar out — and helps you act on what that reveals.