Connect
We connect the systems you already run — your storefront, ad platforms, fulfillment and logistics, and inventory and manufacturing. No rip-and-replace; your team keeps working where they work.
Every client runs on the same system and the same Quarterly Performance Review. Depending on which offering you select, determines how often we meet in between quarters.
We connect the systems you already run — your storefront, ad platforms, fulfillment and logistics, and inventory and manufacturing. No rip-and-replace; your team keeps working where they work.
Your data lands in one unified model built around your business, where every revenue line is matched to its associated costs — cost of goods, freight, fulfillment, fees, and marketing spend.
Consolidation is where most analytics fall short. Pulling in orders and ad metrics is easy; the hard, valuable work is matching every revenue line to the costs that produced it — landed cost of goods, freight and duties, pick-pack-and-ship, storage, platform and payment fees, and marketing spend attributed honestly. When that matching is done, questions that used to take a week of spreadsheet work become a filter: true margin by SKU, by channel, by customer cohort, by time period.
You get a customized performance portal your team can rely on — always showing the full picture of business performance, with dedicated dashboards layered on top to track the specific growth-initiative KPIs we've identified for your business.
Between Quarterly Performance Reviews, your Fractional CAO checks in through Performance Huddles — reviewing how the business is tracking, flagging areas of concern, and watching the KPIs that matter most this quarter. You share what's changing on your end, and we use it to keep every recommendation grounded in what's actually happening in your business.
A Performance Huddle isn't a status update — it's a working session. We look at how the business has performed since we last talked, flag anything raising concern, and check in on the KPIs we're watching this quarter. You tell me what's changed on your end. That two-way context is what turns a dashboard into strategic advice.
The Quarterly Performance Review, plus everything every client gets.
Adds a monthly Performance Huddle.
Adds biweekly Performance Huddles.
Adds weekly Performance Huddles.
One-off requests are handled directly — no scoping paperwork.
Ad hoc analysis beyond your cadence is scoped through a simple statement of work — except for Executive clients, where one-off requests are simply handled.
The QPR is the heartbeat of every Frontline engagement — the same disciplined 75 minutes, every quarter, for every client.
We open with last quarter's KPIs against the targets we set — no stories yet, just what actually happened.
We dig into the drivers behind the results: products, channels, margins, and marketing efficiency.
We discuss the areas of the business that need attention. Frontline will bring their suggestions, you are expected to do the same.
We map out the KPIs that will help us track your business in the upcoming quarter(s) attain the improvements discussed, and set the targets we'll measure against.
Who does what before we meet again — in writing, with owners.
Anything on your mind, on or off the agenda.
Within 48 hours you receive a one-page recap: the decisions made, your recalibrated KPIs and targets, and who owns what.
