How we help

One partnership. Four paces.

Every client runs on the same system and the same Quarterly Performance Review. Depending on which offering you select, determines how often we meet in between quarters.

The process.

All of your data, one view, one partner.

01

Connect

We connect the systems you already run — your storefront, ad platforms, fulfillment and logistics, and inventory and manufacturing. No rip-and-replace; your team keeps working where they work.

02

Consolidate

Your data lands in one unified model built around your business, where every revenue line is matched to its associated costs — cost of goods, freight, fulfillment, fees, and marketing spend.

Consolidation is where most analytics fall short. Pulling in orders and ad metrics is easy; the hard, valuable work is matching every revenue line to the costs that produced it — landed cost of goods, freight and duties, pick-pack-and-ship, storage, platform and payment fees, and marketing spend attributed honestly. When that matching is done, questions that used to take a week of spreadsheet work become a filter: true margin by SKU, by channel, by customer cohort, by time period.

03

Review

You get a customized performance portal your team can rely on — always showing the full picture of business performance, with dedicated dashboards layered on top to track the specific growth-initiative KPIs we've identified for your business.

04

Decide

Between Quarterly Performance Reviews, your Fractional CAO checks in through Performance Huddles — reviewing how the business is tracking, flagging areas of concern, and watching the KPIs that matter most this quarter. You share what's changing on your end, and we use it to keep every recommendation grounded in what's actually happening in your business.

How we work with you.

A Fractional Chief Analytics Officer, built on one system.

Starting at $2,500/Month

A Performance Huddle isn't a status update — it's a working session. We look at how the business has performed since we last talked, flag anything raising concern, and check in on the KPIs we're watching this quarter. You tell me what's changed on your end. That two-way context is what turns a dashboard into strategic advice.

Baseline

The Quarterly Performance Review, plus everything every client gets.

Operator

Adds a monthly Performance Huddle.

Growth

Adds biweekly Performance Huddles.

Executive

Adds weekly Performance Huddles.

One-off requests are handled directly — no scoping paperwork.

Every client gets
  • A Quarterly Performance Review, 1x per quarter
  • Unlimited access to your branded performance portal
  • Your data refreshed twice a week — every Monday and Thursday (additional updates can be discussed)
  • Email support for any data errors or bugs, with responses within two business days
  • A one-page recap after every QPR — decisions made, targets set, owners named

Ad hoc analysis beyond your cadence is scoped through a simple statement of work — except for Executive clients, where one-off requests are simply handled.

The Quarterly Performance Review

Inside the Quarterly Performance Review.

The QPR is the heartbeat of every Frontline engagement — the same disciplined 75 minutes, every quarter, for every client.

The Numbers

10 min

We open with last quarter's KPIs against the targets we set — no stories yet, just what actually happened.

What Moved and Why

20 min

We dig into the drivers behind the results: products, channels, margins, and marketing efficiency.

The Improvement

15 min

We discuss the areas of the business that need attention. Frontline will bring their suggestions, you are expected to do the same.

The Reset

15 min

We map out the KPIs that will help us track your business in the upcoming quarter(s) attain the improvements discussed, and set the targets we'll measure against.

Commitments

10 min

Who does what before we meet again — in writing, with owners.

Questions

5 min

Anything on your mind, on or off the agenda.

Within 48 hours you receive a one-page recap: the decisions made, your recalibrated KPIs and targets, and who owns what.

Questions we help you answer

The questions that actually run the business.

Which products actually make money after everything is counted?
Which marketing channel is worth another dollar?
Why did profit fall while revenue grew?
What should we reorder, and how much?
Which customers are worth acquiring more of?
Where do we have room to negotiate — and how much?
Plain folded activewear, water bottle and sneaker flat lay
Who this is for

Active lifestyle brands ready to run on numbers.

Is your business:

  • A product brand at $1M+ in annual revenue
  • Operating across multiple channels — ecommerce, advertising, email, subscriptions
  • Growing past spreadsheets and disconnected reporting
  • Ready to operate strategically, not reactively
  • Looking for unified visibility into revenue, margin, and performance
  • Looking for a two-way partnership — bringing us context, and getting strategy built around it

Let's look at what your numbers are telling you.

Book a Performance Diagnostic →