Every partnership tier runs on the same performance view (every dollar in matched to every dollar out) and the same Quarterly Performance Review. The tier you choose sets how often we meet in between.
Every tier except No-Touch includes an actual Fractional CAO reviewing the business with you, not just reporting on it.
Self-serve access to your branded performance portal, refreshed daily.
No meetings, no Quarterly Performance Review, no custom KPI work. Software, not a partnership.
The Quarterly Performance Review, plus everything every client gets.
Includes a monthly Performance Huddle.
Includes biweekly Performance Huddles.
Includes weekly Performance Huddles and free access to every premium tool.
Every tier starts with the same core system, but it doesn't have to stop there. As your business changes, you have the option to add custom analyses, or entirely new tabs, to your portal, built around whatever you're trying to track next.
Already living in Excel? You have options there too. We can bring that reporting into your portal, or if you'd rather keep it in Excel, we'll modernize and optimize the report for you outside the portal, and once it's rebuilt, it's yours to own. Bring us what you need, and we'll build it the way that works best for you.
Ad hoc analysis beyond your cadence is scoped through a simple statement of work.
A Quarterly Performance Review with your Fractional CAO, on top of the full performance view.
A quick tour of what's actually in your portal. Click a tab to see what it tracks.
The first thing every client sees, a 30-second pulse check on the business.
Every client's portal is tailored to their business. These are the base tabs every client starts with.
Test a price change on paper before it costs real money.
True apples-to-apples comparison, on demand.
Track every ambassador relationship against what it's actually worth.
We connect the systems you already run: storefront, ad platforms, fulfillment, inventory and manufacturing. Nothing to switch or replace, and no manually exporting spreadsheets between them, your team keeps working exactly where they already do.
Every revenue line gets matched to the costs that produced it: landed cost of goods, freight, fulfillment, fees, and marketing spend. That matching is the hard part, and it's what makes true margin by SKU, channel, or cohort a filter instead of a week of spreadsheet work.
Every quarter, we walk through what's driving your business together, not something you're left to interpret alone, and set the specific growth-initiative KPIs for the quarter ahead. Your branded performance portal updates with dedicated dashboards tracking exactly those goals.
Between quarterly reviews, your Fractional CAO checks in on how the business is tracking and flags what needs attention. You bring what's changing on your end. That two-way context is what turns a dashboard into advice, and, as your trusted partner, turns decisions into profit, and profit into growth.
The QPR is the heartbeat of every Frontline partnership: the same disciplined 75 minutes, every quarter, for every client.
We open with last quarter's KPIs against the targets we set, no stories yet, just what actually happened.
We dig into the drivers behind the results: products, channels, margins, and marketing efficiency.
We discuss the areas of the business that need attention. Frontline will bring their suggestions, you are expected to do the same.
We map out the KPIs that will help us track your business in the upcoming quarter(s) attain the improvements discussed, and set the targets we'll measure against.
Who does what before we meet again, in writing, with owners.
Anything on your mind, on or off the agenda.
A Performance Huddle isn't a status update. It's a working session. We look at how the business has performed since we last talked, flag anything raising concern, and check in on the KPIs we're watching this quarter. You tell me what's changed on your end. That two-way context is what turns a dashboard into strategic advice.
Within 48 hours you receive a one-page recap: the decisions made, your recalibrated KPIs and targets, and who owns what.
Active lifestyle brands are companies whose products support movement, health, and everyday physical capability. It's defined by the role of the product in someone's life, not by a single category.
We work with active lifestyle brands from $300K to $50M in annual revenue, whatever level of hands-on partnership fits where you are.
These brands operate across multiple channels, ecommerce, advertising, email, subscriptions, and the data behind them is rarely in one place. If most of this describes you, a Performance Diagnostic is the fastest way to find out how Frontline can help you:
A Performance Diagnostic is a working session, not a sales pitch. You'll leave with at least one thing you didn't know about your business.
