Deriving insights from your data to support profitable decisions.
Frontline connects your revenue and cost data into one view: true profit by product, channel, and customer, reviewed with you by a Fractional Chief Analytics Officer.
Most software companies provide tools. Most consultants provide advice. We provide both: the infrastructure to see what's happening and the guidance to decide what to do next.
Half the picture isn't a picture.
Most analytics tools show you what sold, not what it cost to sell it. Frontline puts your cost data next to your revenue data, line by line: cost of goods, freight, fulfillment, ad spend, platform fees. That's how you see true profitability by product, channel, and customer, and how reporting turns into strategy.
$680.5K in June: two channels, one blended margin.
Amazon drove 64% of revenue and returned 25.2% contribution margin. DTC drove 36% and returned 44.8%. The result: two channels producing nearly identical margin dollars ($109.7K versus $109.8K) off wildly different revenue. Channel mix, not sales volume, is what's setting the blended margin here.
Shifting volume toward DTC is worth more than it looks. Even at 15% off, a DTC order still returns roughly 35% contribution margin, meaningfully ahead of Amazon at full price. The question worth modeling isn't whether to discount, it's how much promotional room DTC has before it stops being the better channel.
Peak Performance Supply Co., a modeled example, not a client result.
- Revenue
- $680.5K
- Contribution profit
- $219.5K
- Blended margin
- 32.3%
All of your data, one view, one partner.
A Fractional Chief Analytics Officer, built on one system.
No-Touch is the portal on its own: software, not a partnership. Every tier above it includes a Quarterly Performance Review (QPR): a 75-minute working session to recalibrate the KPIs that will drive the next quarter of your business. The tier you choose sets how often we meet in between, whether monthly, biweekly, or weekly Performance Huddles.
We work with active lifestyle brands from $300K to $50M in annual revenue, whatever level of hands-on partnership fits where you are.
No-Touch
Self-serve access to your branded performance portal, refreshed daily. No meetings, no QPR.
Baseline
The Quarterly Performance Review, plus everything every client gets.
Operator
Adds a monthly Performance Huddle.
Growth
Adds biweekly Performance Huddles.
Executive
Adds weekly Performance Huddles.
What changes for you.
You get one complete, readable view of the whole business, run by a dedicated Fractional CAO who helps you act on it. Here's where that shows up first.
- 01You'll know where your pricing actually has room to move, not by gut feel.85% of companies admit their pricing decisions have room for improvement. (Source: Bain & Company)
- 02You'll know exactly which products are actually profitable, and which aren't.On average, 62% of ecommerce SKUs are unprofitable once true costs are counted. (Source: Linnworks/Conjura)
- 03You'll see which marketing dollars are actually driving sales, and which aren't.An estimated 40% of DTC media spend drives no incremental sales. (Source: Measured)
- 04You'll catch inventory problems before they cost you, not after.Inventory distortion costs retailers an estimated 6.2% of sales. (Source: IHL Group)
Let's see if Frontline can help YOU, no strings attached.
A Performance Diagnostic is a working session, not a sales pitch. You'll leave with at least one thing you didn't know about your business.