We reconcile your revenue and costs into one view so you know exactly what drives profit in your business.
Frontline connects your sales, marketing, operations, and manufacturing data — every dollar in and every dollar out — into a single performance view, with a Fractional Chief Analytics Officer who reviews it with you and helps you act.
You're doing seven figures. Your data is doing its own thing.
You can't manage what you don't measure.
Half the picture isn't a picture.
Most analytics tools pull in your revenue — orders, sessions, ROAS — and stop there. Revenue without its associated costs can't tell you which products, channels, or customers are actually profitable. It's half the picture.
We connect your cost data to your revenue data — cost of goods, freight, fulfillment, ad spend, platform fees — line by line, in one view. That's how you see true profitability by product, by channel, and by customer, and it's what turns reporting into strategy: sharper marketing allocation, smarter manufacturing and reorder decisions, stronger operations, and real strength in supplier and vendor negotiations.
All of your data, one view, one partner.
Connect
We connect the systems you already run — your storefront, ad platforms, fulfillment and logistics, and inventory and manufacturing. No rip-and-replace; your team keeps working where they work.
Consolidate
Your data lands in one unified model built around your business, where every revenue line is matched to its associated costs — cost of goods, freight, fulfillment, fees, and marketing spend.
Review
You get a customized performance portal that your team can rely on, highlighting pivotal KPI's that are catered to your specific business.
Decide
Your Fractional CAO reviews the business with you on your cadence — recalibrating the KPIs you track to each quarter and helping you make the calls the numbers demand.
A Fractional Chief Analytics Officer, built on one system.
Every Frontline client is given a Quarterly Performance Review (QPR) — a 75 minute conversation to recalibrate the KPIs that will drive success in the upcoming quarter(s) for your business. Depending on which service you select determines the frequency your business meets with a trusted partner between those quarterly reviews — either on a monthly, biweekly, or weekly cadence.
Baseline
The Quarterly Performance Review, plus everything every client gets.
Operator
Adds a monthly Performance Huddle.
Growth
Adds biweekly Performance Huddles.
Executive
Adds weekly Performance Huddles — plus one-off requests handled directly, no scoping paperwork.
- A Quarterly Performance Review, 1x per quarter
- Unlimited access to your branded performance portal
- Your data refreshed twice a week — every Monday and Thursday (additional updates can be discussed)
- Email support for any data errors or bugs, with responses within two business days
- A one-page recap after every QPR — decisions made, targets set, owners named
Ad hoc analysis beyond your cadence is scoped through a simple statement of work — except for Executive clients, where one-off requests are simply handled.
Inside the Quarterly Performance Review.
The QPR is the heartbeat of every Frontline engagement — the same disciplined 75 minutes, every quarter, for every client.
The Numbers
10 minWe open with last quarter's KPIs against the targets we set — no stories yet, just what actually happened.
What Moved and Why
20 minWe dig into the drivers behind the results: products, channels, margins, and marketing efficiency.
The Improvement
15 minWe discuss the areas of the business that need attention. Frontline will bring their suggestions, you are expected to do the same.
The Reset
15 minWe map out the KPIs that will help us track your business in the upcoming quarter(s) attain the improvements discussed, and set the targets we'll measure against.
Commitments
10 minWho does what before we meet again — in writing, with owners.
Questions
5 minAnything on your mind, on or off the agenda.
Within 48 hours you receive a one-page recap: the decisions made, your recalibrated KPIs and targets, and who owns what.
What changes for you.
When every dollar in is matched to every dollar out, the way you see and run the business changes. These are the shifts our clients feel first.
- 01You know your true profit by product, channel, and customer — not just top-line revenue.
- 02Ad spend gets judged on the profit it returns, not the clicks it buys.
- 03Manufacturing, reorder, and inventory decisions run on real unit economics.
- 04You walk into supplier and vendor negotiations knowing your numbers cold.
- 05Monday-morning questions get answered Monday morning, not at month-end.
Most software companies provide tools. Most consultants provide advice.
We provide both — the infrastructure to see what's happening and the guidance to decide what to do next.
We're not bookkeepers, we're not a dashboard shop, and we're not a fractional CFO. We're the partner who connects every dollar in to every dollar out — and helps you act on what that reveals.
Built for active lifestyle brands.
Active lifestyle brands are companies whose products support movement, health, and everyday physical capability. It's defined by the role of the product in someone's life — not by a single category. These brands operate across multiple channels — ecommerce, advertising, email, subscriptions — and the data behind them is rarely in one place.
We work best with product brands at $1M+ in annual revenue who are ready to run the business on numbers.
Find out what your numbers have been trying to tell you.
A Performance Diagnostic is a working session, not a sales pitch. You'll leave with at least one thing you didn't know about your business.